Santa Cruz Sentinel - Stoked & Broke: Let's see it -- ishBowl takes action sports videos to the next level

A couple of years ago, Zack Parker realized that there was a black hole in the action sports industry.

"There are 182 million people that watch 4.7 billion hours of action sports videos online each year, but the problem is there isn't a structured way to find the videos," the Aptos High grad said.

Instead of wasting more time sifting through mediocre videos on YouTube, Parker solved his own problem.