Many companies start as one thing and transform into something completely different. ishBowl is no exception. They launched their action sports video platform on web and mobile last February and had quite a bit of success. ishBowl allowed their users to create a customized video feed of high quality video content by following their favorite athletes, brands, filmmakers, and media companies. ishBowl had inked a deal with Nike and had some of the biggest athletes, brands, and agents on board.